Module 6 – Cold Calling and Finishing The Sale

Description

TGTA Sales Training Series Module 6 deals with the dreaded “cold call”. Host John Gardner reminds salespeople that although difficult, call calling is necessary and can be very profitable.

Course Objectives:

Upon completion of this course, the participant will be able to:

  • Understand Why Salespeople Fear the Cold Call
  • Describe the Specific Purpose of the Initial Cold Call
  • Define the Specific Steps Taken in a Successful Cold Call
  • Explain the Next Steps to Perform After Rejection
  • Identify Customer Buying Signs

Topics covered include:

  • Take the Chill Out of the Cold Call
  • Ways to Break the Ice During Cold Calls
  • Step-By-Step Procedures Before the Cold Call
  • Recognizing Signs that the Sale Has Been Made
  • And More…

Run Time: 14.5 minutes