Module 2 – Relationships Matter

Description

This second module in the TGTA Sales Training Series features host John Gardner interviewing automotive sales executive John Passante about the importance of relationships when dealing with customers.

Course Objectives:

Upon completion of this course, the participant will be able to:

  • Recognize That Sales Are Personal In Nature
  • Explain the Importance of Listening to the Customer
  • Describe How the Salesperson is the “Brand” of the Company
  • Explain the Importance of the “Trust Factor” to Making the Sale
  • Describe How Salespeople Have to be Problem Solvers

Topics covered include:

  • One on One Contact
  • Listening Turns Into Sales
  • Representing Your Company Properly
  • Take Ownership of Problems That Arise
  • The Importance of Consistency
  • And More…

Run Time: 12 minutes